About Elaine Salloway

Elaine Salloway, President & CEO of Salloway & Associates, Inc., brings more than twenty years of marketing strategy and research experience to the challenge of providing clients the market strategy, intelligence and solutions they need to be more effective and successful in their marketplaces.

Prior to founding Salloway & Associates, Inc., Elaine directed the Brand, Marketing Strategy & Communications Research Group at Compaq Computer, formerly Digital Equipment Corporation. She managed the company’s worldwide marketing planning function, and was instrumental in developing the corporate brand, marketing and communications strategies for the company. Prior to Compaq, Elaine directed the Worldwide Research and Planning Department at Lotus Development Corporation, working closely with IBM’s corporate planning, research and analysis group. Elaine has also held management positions at Mercer Management Consulting (formerly Temple, Barker & Sloane), and Data Resources (DRI), a McGraw-Hill Company.

Elaine lectures on brand and marketing strategy at Babson College’s Executive Management Program and Boston University’s Graduate School of Management. She has spoken to the International Research Institute; Strategic Research Institute; American Marketing Association and other organizations on issues of market strategy and research. Her writing has been widely published, including in the Wall Street Journal, on subjects from marketing ROI to predictive sales modeling, CRM and brand equity.

She is an executive member of the American Marketing Association and a member of The Commonwealth Institute’s Million Dollar Circle (professional organization of women entrepreneurs and CEOs of million dollar+ companies). Elaine received a Bachelor of Arts in Economics from Brandeis University, Magna cum Laude, and has graduated from a number of post-graduate, executive management development programs.